Widemile Wins W3 Gold Award For Creative Excellence
Work for Microsoft Office® 2007 Retail Program Recognized Alongside Leading Creative Firms Ascentium, GEICO, Tribal DDB, and OutCast Communications, Amongst Others
New York – November 6, 2007 – Today at the ad:tech New York industry conference, Widemile Inc., an emerging leader in multivariate testing and web optimization, announced that its creative services group received a W3 Gold Award from the International Academy of Visual Arts (IAVA). The W3 Awards honors outstanding websites, web marketing, and web video created by some of the best interactive agencies, designers, and creators worldwide. Over 2700 entries were received for the competition. Widemile was chosen as a Gold Award winner in the Computer/IT/Software category for its work supporting the Microsoft Office® 2007 retail program. Widemile can be found at ad:tech New York at Booth # 927.
“It is great to work with a company like Widemile that brings a high level of creativity and innovative thinking into their work,” said Candina Weston, Worldwide Commercial Go–to–Market Manager, Retail Channel, at Microsoft.
The company worked with Microsoft to create “Microsoft Office 2007 for Retailers”, an online sales training program for retailers, including Best Buy, Comp USA, Office Depot, and Staples. The program is designed to educate resellers on the various versions of the product and targeted customers, and will be run beginning in Q4 of 2007. The award–winning pieces can be viewed by clicking here.
“Great creative and web optimization go hand–in–hand.” said Andy Arkley, Creative Director at Widemile. “Our work with Microsoft proves this concept. We’re incredibly honored to be included with some of the best creative organizations on the web today.”
“W3 winners continue to raise the bar in Web development and design, push the limits of web advertising creative and pioneer the use of web video,” said Linda Day, the director of IAVA. “On behalf of the entire Academy, we applaud our winners as they continue to advance Internet creativity and greatly contribute to the burgeoning online world.”
About Widemile
Widemile Inc. is a leading provider of web testing and optimization technologies and services for online marketers. Widemile employs a proprietary multivariate testing and optimization platform with related services, including original creative development and campaign management, to accelerate the path to optimal results. Widemile solutions are built for marketers, leveraging deep understanding of both the technical and the marketing aspects of customer conversion behavior, to increase the effectiveness and value of online marketing investments. Widemile is privately held and headquartered in Seattle, WA and can be found at www.widemile.com or by calling: 206–985–7171.
About the W3 Awards
The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web video and online marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation–only body consisting of top–tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and additional information. For more information about the W3 Awards, please visit www.w3award.com, or email The W3 Awards at info@w3award.com or call (606) 326–9326.
Press Contacts
Valerie Chan, Plat4orm PR 206.856.7885 valerie (at) plat4ormPR.com